How representative is the data?

The Economic Wellbeing Explorer uses data designed to give a robust picture of financial wellbeing in Great Britain. 

Financial Indicators

These measures are based on an anonymised dataset covering 5 million GB consumer bank accounts, which covers about 10% of the GB banking population. 

While this is a large sample, it is important to note: 

• It represents a significant portion of the population but not the entire banking market. 

• The data comes from accounts provided by our trusted data partners. 

• As with any sample, there may be some variation compared to the full national picture. 

Contextual Indicators

These come from official, open data sources such as: 

• National censuses 

• Government statistics 

• Indices of Multiple Deprivation (IMD) 

These datasets are typically designed to be as complete and representative as possible. Read more about contextual datasets here. 

How should I interpret this?

Together, these sources give a strong and reliable basis for understanding local financial wellbeing. However, as with any aggregated dataset: 

• Individual circumstances may differ. 

• Some groups or areas may be underrepresented. 

• It should be viewed as indicative, not exhaustive. 

For more information about data sources, you can also view the Resources tab within the dashboard.